Today I am working on sending out an email survey to a list of recent customers who I have email addresses for. Is this spamming or not? Not sure, but it probably isn’t very good marketing. I should have a comprehensive customer-relationship program going, shouldn’t I?
But I’m not trying to sell something and I already have some relationship with the person.
The survey isn’t my idea, either. But we really need some feedback from the market as to whether we should expect a recovery soon. The salespeople want the survey generate leads to follow up –ick! I am offering a Palm M125 as a prize to those who respond.