B2Blog

Business-to-business (b2b) and industrial marketing blog.

Thursday, April 25, 2002

Spam?


Today I am working on sending out an email survey to a list of recent customers who I have email addresses for. Is this spamming or not? Not sure, but it probably isn't very good marketing. I should have a comprehensive customer-relationship program going, shouldn't I?


But I'm not trying to sell something and I already have some relationship with the person.


The survey isn't my idea, either. But we really need some feedback from the market as to whether we should expect a recovery soon. The salespeople want the survey generate leads to follow up --ick! I am offering a Palm M125 as a prize to those who respond.

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