Alphabet Soup?

This site just got blogged at Strategic Public Relations. If you go there you will see a critique against the use of acronyms. He's right, and I'll have to make sure that "B2B" is spelled out somewhere. But, by the same token, the people I am targeting this blog at should understand this language. Well, perhaps some are so steeped in what they are doing that they don't differentiate their kind of marketing as B2B.

I think we all adjust our conversations to our audience, we just need to make sure our websites do the same.