B2Blog

Business-to-business (b2b) and industrial marketing blog.

Wednesday, December 04, 2002

A lesson in marketing

It's the customer, stupid!

Basic point, your products need to benefit your customer by saving them money or making them money. The root issue is that Moore's Law may be true, but there is no parallel law for need of computing power. Read this for a story about what went wrong with the telecom industry

Fun is out; functional's in
When it comes to R&D, cool doesn't cut it anymore. Here's a surprise: Customers count

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