B2Blog

Business-to-business (b2b) and industrial marketing blog.

Tuesday, December 03, 2002

A recommendation

I just finished reading this book for one of my last classes. A good story, with a business angle. I liked it because everything about Mars and Hershey is different. The notable fact from the book is that the second M in M&Ms stands for Murrie, who was one of the sons of the President of Hershey. Forrest Mars used him to gain access to supply and distribution contacts.
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

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