B2Blog

Business-to-business (b2b) and industrial marketing blog.

Friday, December 13, 2002

Thomas Register rears its head again

While it is not a secret that Thomas Register has been copying IndustrialQuickSearch with "EZ" listing sites, but now they are starting to show up in search results on some terms. Let's make this a case study...its a slow Friday anyway, isn't it?

Search for screw machine products on Google and you will find the seventh result to be an EZ site. This page has a Google PageRank of 0. That's -zero-. What it does have is 16 text links to "screw machine products", each for a different type or category. Review the article I posted yesterday, After PageRank..., to understand that the author considers link text the second most important factor for a page's ranking.

This isn't the first page I've seen with good rankings in Google that would considered to be spamming. Case in point is this site: www.lre.com. Go there and check out the home page before it redirects to the real home page. That page is so loaded with hidden words and links it isn't funny. I just reported to Google via their "dissatisfied with results" link at the bottom of the page. We'll see what happens.

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