B2Blog

Business-to-business (b2b) and industrial marketing blog.

Tuesday, December 17, 2002

What happens next?

I thought I would start my CRM project for next year by requesting information from Goldmine. There are two problems with that.

1. There are three ways to buy the software...through a retailer, through a "partner"/consultant, or dealing directly with the company. I can accept that they have multiple channels, but it does slow me down. What does someone who doesn't want a call from a salesperson do? What does someone who DOES want a call from a salesperson do? Leading to my second problem...

In order to find out who my local "partner" would be, I had to register at the site with complete contact information. After registration they list the dealer's info & website, plus information on the direct person at the company. But, know that I've registered, are these people going to be alerted to my inquiry, or am I supposed to call them??? They didn't offer to send a brochure or a demo CD after I registered, either. For experts in sales management, I'm already dissappointed with them. I'll wait and see if anybody contacts me.

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