Who is stupid?

Who is more gullible for scam-quality weight loss products? The consumer who buys it or the media and retailers who sell it? Doesn't anyone stop and ask questions? Or do they just take your money?

Wal-mart, the champion of kid-friendly video games as Paul Harvey tells us, was selling this "Body Solutions" junk. Its been on the market for three years, and now the FTC is finally suing them. From a B2B perspective, the question is when do you tell your customer 'no' on moral grounds?
CBSFTC: Body Solutions Not The Solution