B2Blog

Business-to-business (b2b) and industrial marketing blog.

Thursday, January 02, 2003

Another survey???

What is it with CRM people and forms? And forms that don't link into their own CRM software, no less. I got another one today from the Goldmine dealer I mentioned in the previous post. Apparently Goldmine did let them know to contact me, so the felf compelled to send me their own form. There weren't many questions, but why do they need to be asked, and in this manner? Having trouble starting a conversation? The other Goldmine/Saleslogix guy I talked to asked similar questions. Here are today's two questions:

Your three biggest sales and marketing pains (e.g. qualify leads faster, obtain more new leads, provide timely inquiry response, nurture current leads/relationships, reduce time to prepare quotes, forecast sales better, improve team selling processes, analyze our markets and territories, develop a practical marketing plan, etc.).

Does our closure rate on trade show leads exceed our market share percentage?

What is our closure rate on proposals to qualified prospects?

Our customer retention rate is?

What are the first questions you want to ask your customer? How do you want them asked? What impression do you want to make? Should I trust CRM "consultants" who don't ask themselves these questions?

0 Comments:

Post a Comment

<< Home