B2Blog

Business-to-business (b2b) and industrial marketing blog.

Thursday, January 16, 2003

The limitation of the Internet for engineers

"A search engine can locate specific information you are looking for, but it can't provide information that you didn't know you might need."

The editor of a trade magazine makes the argument that publications and trade shows have value by bringing learning and interaction that move technology forward. I'd add that salespeople are still part of that mix. What he has done is acknowledge that print/shows/sales needs to realize that they are not just about product data, but education and collaboration.


Test & Measurement World Online

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