The books arrived!

Thomas Register books were delivered yesterday. Now 17 books instead of 24 (plus two Company Profiles and just one Catalog book). But don't count the reduction in advertising on the Chambers, Environmental section. We had reduced our ad from two pages to one. I noticed a great increase in smaller "call" ads to supplement advertising spreads, no doubt done to help increase rankings online.

What was unexpected was the number of new listings in our category. These are from bit players for a specific product type--walk-ins. While I'd never see these people on-line as competitors, their money is certainly showing their interest in this market. And I'm just dying to check out their (sure to be) lousy websites.