Learned about CRM

I spent Thursday and Friday at a CRM conference, where I was undoubtly an exception, being from a "SMB" (small-medium business). I did find myself learning that doing CRM right means planning, as simple as I see our needs being. I filled a whole page in my notebook listing items that I'll need to address prior to launching. The MBA in me is excited to see a real management/strategy project, but boy is it big, like I don't have enough to do right now.

I talked to exactly one vendor at the show, and I'm glad I did. I will investigate their fit to our needs before I say I will add them to our list, but they did get a major award at the show and they are targeted at SMB like me. Who are they? C2 CRM