B2Blog

Business-to-business (b2b) and industrial marketing blog.

Wednesday, February 05, 2003

More than a toy

ClickTracks shows you how your site's visitors behave by visually showing clickthrus, which is helpful for usability. Now they have added features that help with further analysis. Even better than my favorite FastStats. But at $495, it should be better.

For example you can track behavior of site visitors from Google AdWords or Overture (or IQS) and see if they actually spend more time at your site. (I can see if double qualifying a visitor adds value, Mike!)

ClickTracks: What's new in 3.1

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