Updated my bids

I did the rounds at Google AdWords and Overture today. On Overture, I was able to lower my bids again. The top three spots for the top keywords are still around $10 per click, but the positions 3-6 are getting pretty cheap. I did notice that with one low-traffic keyword I was getting 10% click-thrus, which at 5 cents a click is a good way to get leads no one else is.

On Google, I never really have to adjust my campaign, which is cool. Why competitors ignore AdWords, I don't know. I did notice an interesting trend. For each keyword, I have two listings, the second one being the plural. For the singular versions, the click-thru rate is nearly double for all keywords. Because Google serves less relevant content if you use the singular term, the ads must be more useful to the searcher.

BTW: Only a week to go before I run the numbers and see how many clicks I got from Industrial Quick Search.