Would you want to read this?

I get a few direct mail pieces from marketing companies looking for my business every year. I study the piece for technique and effectiveness, as it is a one-piece portfolio of their capabilities. The subhead on the one I got this week says:

"From the CEO on down, this market-driven focus is our mantra. And we have implemented a proven process for customer interaction that enables us to build successful products that resonate with the market."

This is a quote from their client, although I doubt anyone really talks this way. And thats the problem with this quote and the headline above it. They are vague and buzz-word filled. Worse than that, they give no reason to read the rest of the copy in this piece. They need to get Mark Joyner's book.