Marketing measurement

I will defend small-time marketers like myself and our lack of measurement and ROI because we don't have the time or resources. Here is an online seminar that tries to attack the trend to be like me. This program is targeted at "technology marketers" which I think means the IT industry.

Centra Web Event Great lead off paragraph: Who has the time to measure the results of marketing programs when execution itself is resource constrained? But without further measurement, budgets could be further reduced. . .