B2Blog

Business-to-business (b2b) and industrial marketing blog.

Thursday, May 15, 2003

How do you respond?

We spend a lot of effort creating a website, but how much effort is spent responding to those who contact your company via the website? This survey and analysis by Boyink is basic, but is a good dose of reality. I'm going to add a feature to allow the sender to copy themselves on their request, which was one of his suggestions.

Email response study (200K PDF)

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