B2Blog

Business-to-business (b2b) and industrial marketing blog.

Monday, May 12, 2003

What would you do?

We've got a new administrative assistant to share with several departments. What tasks should we ask her to do to help our sales and marketing efforts? Direct mail, call clients, clean-out files?

One idea floated is to have her do a client survey. Maybe a good idea if the results can help me tune our CRM initiative to what the client wants. What questions should we ask?

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