Habits of Highly Profitable Pay-Per-Click

While I can say that search engines and PPC advertising are important to generate traffic to my company's website, this takes it to another notch. What product or service can you target specifically to searchers, taking advantage of the immediacy of a PPC ad? This article makes a roadmap, if you've got a good idea. (Man, I'm trying to think of one after reading this.)

Traffick | The Seven-or-So Habits of Highly Profitable Pay-Per-Click Search Engine Campaigns

The proliferation of hotel-reservation websites trying to capture searchers annoyed me today. I just wanted to find the official website of a hotel, but couldn't after at least three pages of results. The above article points that the niche play is the way to go. Most of these hotel websites aren't successful because of searchers like me, who want information, not reservations. If we want reservations, we're going to Expedia or another site.