B2Blog

Business-to-business (b2b) and industrial marketing blog.

Monday, June 23, 2003

How engineers use the web

Here is a helpful article for b2b marketing to test engineers, my target demographic. Test and Measurement World surveyed 251 of their readership regarding their use of the web.

Of interest is this list of most popular 'non-vendor' websites (in this order):
Google
Yahoo
Thomas Register
Dogpile
T&MW (author of the survey)
Globalspec
Lycos
Altavista
Partminer
Chipcenter

Knowing what my stats are from Dogpile, either I am missing these users, or the list fizzles out after the Top 3.

There also is data on what the engineers are looking for on websites and other uses of the internet. Certainly encourages providing more data to attract and please engineers.

World Wide Web: Engineers' indispensable tool

0 Comments:

Post a Comment

<< Home