Keep your head on straight

I just flipped thru the latest BtoB Magazines's Interactive Marketing Guide. Most of the material dealt with services you can buy for your online marketing. A real snoozer.

Keep your head on straight...don't fall for the latest marketing tools for your online efforts, IMHO. Webcasting and broadcast emails are bells and whistles that will make you look like a nitwit (see below) if your core site and strategy aren't up to snuff.