B2Blog

Business-to-business (b2b) and industrial marketing blog.

Wednesday, August 27, 2003

I'm stuck, now what

I'm starting to feel like this is the year that 'wasn't'. I thought by now I would have implemented a new CRM system for our sales department. Instead, I am stuck in limbo waiting for a green light to spend the (budgeted) money. I atribute the delay to a fear, by executives, of spending money in a tight business climate, something blogger Justin Hitt has mentioned before.

I've felt compelled to start seeing how I can make the decision to go ahead obvious. I'm a straight shooter, but maybe I need to get my message more crafted. The following article helped remind me of how I got a twinkle in my manager's eye when we first looked at this...by involving him in the creative ways we could use CRM. Need to find that opportunity, again, and make him think it was his idea!
Pitching Ideas

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