New permission fax rules

I'm not a fax-marketer, but the new rules requiring permission don't sound to friendly to senders. Who's going to send back a permission form anyway? And why aren't the senders using email instead? I bet they will now!

One thoughtful request for my 'permission' just came in offering a drawing for a MP3 player or PDA. Smart idea...but they really should also tell me in more detail what their company does, as I haven't a clue.