Is your message getting thru?

I liked the latest post by Justin Hitt about using language that is about the customer and the benefits they are looking for. Used correctly, and in the right situations, it is powerful. You need to avoid creating these responses in the form of questions that have mechanical answers. The idea is to engage your reader.

Makes a good headline-writing tool, too, engaging your audience to read the content.

This selling doesn't mean a hard pitch, often just confirm a prospects interest with a few targeted questions and they become ready to buy. Remember, you want customers who will be around for the long-term, so you're not selling them on a product as much as interviewing them to receive the benefits you provide.