Web advertising update

I had an email from Google with news of two new services. First is that they are 'expanding' search matches, which essentially means that I don't need separate keywords for plural terms-yea. While I was updating my keyword-phrases, I also used their keyword suggestion tool to come up with a couple terms I hadn't used before.

Secondly, they have added a 'conversion tracker' like Overture recently released. I signed up, so we'll see what results I get (Overture stands at zero so far).

Someone suggested I compare results of my different sources, but it is challenging to do. Average cost per click for September (in order of most total clicks) and my comments:

• Business.com $0.70 (less targeted, but well distributed)


• Industrial Quick Search $2.86 (clicks dropping--is their rankings at fault?)


• Google AdWords $1.51 (nearly the same impressions as Overture)


• Thomas Register $11.15 (this includes EZ sites. Better than it used to be.)


• Overture $4.47 (Could increase clicks, if I want to pay $12 each!)

BTW: The Thomas Register rep wants to get our contract signed for 2004. It's decision time...more on that later.