Will I pull the trigger? How about a Zoomerang?

It's decision time for renewing with Thomas Register for 2004. While I need to look to their company for confidence in the products they are selling, I really need confidence that my potential clients are going to use them. To understand our clientele, we are running a survey of recent contacts who we have quoted equipment to.

To get the survey done quickly, we used email requests and a service called Zoomerang. Zoomerang is an online survey service whose 'zPro' package is $600 a year. We will be using it for customer satisfaction surveys as required by ISO-9001:2000, too.

Zoomerang allowed me a good control of the survey questions and made the responses easy to digest. My questions may have been amateur for the first time out, but I think they are giving me the kind of data I need.

Next time: The survey results!