B2Blog

Business-to-business (b2b) and industrial marketing blog.

Wednesday, November 19, 2003

Risks in choosing the big-boys in CRM

Another interesting post at CRM Mastery blog. This comments on an article about how the big-boys are targeting smaller businesses like mine.

Jim scores points with me for recognizing what I had held as as the standard for selecting CRM: usability, in the sense that the software fits how we will use it. He even makes the point to have the vendors walk you thru common processes, which we did. Only one could do it, and that is of course, now our first choice.

E-Journal For Small & Mid-Sized Enterprises, CRM Software Usability is the Key

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