B2Blog

Business-to-business (b2b) and industrial marketing blog.

Tuesday, January 20, 2004

Creating an email newsletter

Someone asked me this morning about what email newsletter software to use. Here is my reply:

Check to see if your web-host includes 'mailman' software. I haven't used it, but I here it is a good tool. My host has 'majordomo' which is older and much harder to use.

There are a lot of web services out there, but most cost money or have advertising. For a small, infrequent list, they aren't worth it.

Most important is to have a plan and schedule for your newsletter. Also a consistent format.

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