B2Blog

Business-to-business (b2b) and industrial marketing blog.

Thursday, February 26, 2004

Metrics and end-states

Jim Berkowitz posted a reaction to my earlier post about managing customer hand-offs within a CRM project.

As I prepare to launch our CRM project, he helps keep me focused on goal setting. My goals are simple. Execution is another case altogether.

(Next week: stories from the trade show I am at this week.)

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