Another marketing nitwit

This nitwit has a one-two punch. It is from trade magazine T&MW's email newsletter. The nitwit had purchased the top advertising slot on this newsletter.

1. Marketing speak Here is their text ad:
The Future of Test - Available Today

Product life cycles and manufacturing costs keep shrinking, but testing costs aren't. Higher throughput and more complex products are putting greater demands on test equipment. And then there's the issue of test asset obsolescence, especially where there are long product life cycles. Here's the solution: www.aeroflex.com.

So are they a leasing company or a consulting service perhaps? I clicked on the URL to find out... (I knew this would be good!)

2. Bad landing page
The URL links to a thirteen page Word document. A Word document???? It is a white paper that apparently describes their product and its benefits. My eyes quickly glaze over as a I scroll thru the document looking for an answer, which isn't readily apparent. They expect engineers to read this paper to see if it is relevant to them? Geez.