Marketing: Its a puzzle

Here's a great, easy-to-read article by Nadji Tehrani (Customer Interaction Solutions Magazine) about how lead generation is connected to sales and marketing and CRM. It tells it like it is and how it should be. It justifies my feelings that marketing is getting more complex.

Why Lead Generation?: "As vital as lead generation is, it is mind-boggling that so many companies ignore this phenomenally important part of business and simply give it casual attention, if any at all."