B2Blog

Business-to-business (b2b) and industrial marketing blog.

Tuesday, March 23, 2004

Thomas tries is another way...

Thomas Global (international division, not USA's Register) is going to try a new portal approach using PPC advertising technology from FindWhat.

Aren't portals an idea whose idea has come and gone? Thomas should have enough experience to know that. There are some good ideas here, but what will drive users to use it?

FindWhat, Thomas To Create B2B Portal: "Also, "a good proportion of advertisers sign up on their own with FindWhat," said Savage. Thomas Publishing has 600 to 700 representatives selling ads in the U.S, but hot overseas market China, for example, isn't covered. With this system, any company with a valid credit card can buy advertising, Savage said."

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