B2B News Week Part I --Vertilog

This week I will be acting more like a reporter, giving you the scoop on the latest B2B marketing news (as far as I'm concerned, anyway):

Last year I said: "Imagine being able to have articles about your company's new innovations published in a peer-reviewed setting, much like a scholarly journal? Imagine it is powered by the web, allowing publication within ten weeks. Very targeted, very truthful, very timely."

Well, that time has finally come, and Vertilog is delivering the goods for with their first 'journal', Advances in Electronics Manufacturing Technology. They have stayed focused on their task. The only important change they have made is offering multiple languages, which is helpful for the growing Chinese market for electronics. Marie Mayer of Vertilog says they plan to publish 6-8 papers a month.

The focus they offer is terrific, aiming to let suppliers educate their potential clients in the new processes and technologies that they can apply to their products. This type of article is hard to get published in a trade publication and scholarly journals for industry have very limited reach. With a published eight page paper costing $3,650, it is a fair price to get a quality marketing tool on the web and in the hands of potential clients. The quality comes from a significant editing and review process.