Change your script, please

One of the fun parts of running a blog is looking at your stats. The small number of hits (page views if you're picky) allows you to look at each one. Having regular readers use a RSS-reader makes that an even more productive process.

So I know that on a frequent basis someone from Progressive Business Publications reads my blog. Will this someone listen up, please:

I don't mind that your outbound callers have reached me on a regular basis over the years. I've looked at several of your reports, but never kept a subscription. Even today, I agreed to look at "The Marketing Report" just because I don't remember seeing it.

What I do mind is that you continue to use the same script format. "First let me ask you two questions..." It was dumb and contrived the first time I heard it. It doesn't engage me. As your telemarketer read her script mindlessly, my mind wandered enough that I didn't know what the question was. When I picked the answer "other", I heard the same reply I get no matter what I've said over the years "I hear that from a lot of other people." All my answer did was cue her to go onto the next part of the script. If you are going to try to engage the person you are calling, don't pretend.

Your statistics may say this is a successful script, but does it really put your potential client at ease and develop interest?