Internet Marketing Seminar-tidbits to remember

Here are some worthwhile thoughts from the seminar with speakers John Gennaro(Thomas Industrial) and Aaron Kahlow(BusinesOL.com):

• Be the company that prospects ‘back-button’ to when searching.


• Look for keywords related to how the customer will use your product (plastic pails, not injection molding)


• For local companies, state on web pages “Serving Detroit, Toledo, etc.”


• Pay special attention to your landing pages. When doing PPC, don’t dump to the home page.


• Have a purpose-driven website—engage the visitor with ‘call-to-actions’ like “click to learn more”


• Are users using the back-button? How? When? (This is info server-side data doesn’t show well)


• Focus on conversions

Want more? How about seeing my comments from last year.