Dilbert is right about marketing

Dilbert picks on sales people and marketers. Apparently we have a reputation for hype and lies. When going on sales calls or in meetings, it is Dilbert who heroically tells the credible truth.

Today's Engineer has an article called Engineers as Credible Marketers that says articles written by your engineers become much more credible sources, according to customers.

The article suggests the use of a ghost author to make the creation of such an article easier on everybody, as well as more likely to be published. The article focuses on trade publications, but there is no reason you can't create a white paper as sales collateral or published on a site like Vertilog.