If you've got it, shake it!

Got a press release in the works (I do)? Make the most of it by considering it as a SEO attempt, too. Here is a good article detailing the success of one such attempt for a new wine retailer:

Press Releases New SEO Back Door To Top Rankings

News searches rank based on how many news sites are writing about the topic of your press release, how recent or "fresh" stories are, the length of the story when covered by the press and the frequency of the search term. One element of news search algorithms that's vastly different from standard algorithms is that number of sites linking to the release is hugely discounted because news is expected to be new, and as such, won't have time to gather links.

Getting your Press Release in the "news" section of Google and Yahoo can be done through PRWeb for as little as $120. They actually offer SEO-enhanced services there, too, for a reasonable cost.