B2Blog

Business-to-business (b2b) and industrial marketing blog.

Monday, November 15, 2004

This Tuesday (Marketing nitwit)

How does the title of this post strike you? If you think it is vague, imagine that it is the subject line of an email from someone you don't know. I only opened it because I was curious how it got past my spam filter (and the fact it doesn't also say 'gummed envelope' or other odd phrase).

It was actually a follow-up email from salesforce.com warning me that they are going to call tomorrow.

The body copy commits the additional marketing sin of being all about them and not me (highlights are mine):
I'm following up on your company's past interest in salesforce.com to see if we should re-engage.

Since the last time we connected we have experienced tremendous growth. We have completed a successful IPO (NYSE: CRM) and now have over 12,000 customers and 185,000 subscribers.

This weekend we went live with our Winter 05 release which includes over 100 new features in sales, marketing and support.
CRM doesn't kill customers, only nitwits using CRM do. Its bad when the nitwit is the CRM company itself. Besides the poor email, I've already had my PO for Goldmine out a month.

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