A challenge: Is there a holiday marketing season for B2B?
MarketingProfs.com asks whether companies in B2B, service or complex products can take advantage of the holiday season in their marketing.
The answer is yes, of course, but why? What would you do? Answer their question here:
MarketingProfs - What's Your Best Advice? - Marketing wonderland during holiday season
If you like, you can copy and paste your answer in my comments section. I will put my response there if you want to cheat or do me one better.
1 Comments:
At December 20, 2004 12:55 PM, Dave J. said…
The holiday season is an important time of year, when companies make budgets for the following year. Now is the time to contact them to remind them to put a line-item in for your product type. If there's not budget next year, the sale will be all the harder!
I'd concentrate on making it easy for the customer to have a nice round number to put in the budget. Remember, you are solving his problem of creating a budget right now, not trying to accurately evaluate his/her requirement.
Call back in January to see if the round number made it in the budget and if so, see how you can move things forward.
Sorry, no christmas sales or hokey promos in this suggestion--just good timing.
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