Five steps to a better impression

We've all learned that first impressions are important, but its not all its cracked up to be. Jim Berkowitz's CRM Mastery E-Journal links to a report on a scientific study that distills the following truths (my summary):

1. Finish strong--the last impression is strongest.
2. Get the bad experiences out of the way early--See #1.
3. Combine the pain, segment the pleasure--the number of experiences is more memorable than the size/importance of a single interaction.
4. Build commitment through choice--Let them feel in control.
5. Give people rituals and stick to them--Be predictable.

This is supposed to apply to customer service, but you could apply these rules to any number of relationship scenarios...even blogging.