An odd directory service for electronics
This email was just strange, so I thought I would share it. Apparently he thinks that he can sell a web directory service because when you search for a certain term plus 'TDE', his site comes up tops. Here it is (and isn't it ugly?):
Type the Prefix: TDE - Expanded to 375,000 Keywords and growing daily
ELECTRONICS INDUSTRY EXCLUSIVE
Get 100% Accuracy, Details, Phone, Fax, E-mail, RFQ links
nothing to buy . . . just type the prefix: TDE at all popular search engines
and enter TDE sites on engine's 1st page. They all begin with www...
Works with Google / Yahoo / MSN / AOL / Alta Vista / Netscape / Etc.
Prefix TDE Click on Keywords below to see!
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Searching for DC and getting a comic book company and a capital city?
Type tde DC - See the TDE site: ww.DC-DCsources.com -
1st page
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Tired of searching for placers and getting employment agencies?
Type tde placers - See the TDE site: ww.PickAndPlaceSMT.com -
1st page
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Tired of searching for cable and getting a page full of TV stations?
Type tde cable - see the TDE site: ww.WireAndCableSources.com -
1st page
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Tired of searching for a case and getting a page of law suits?
Type tde case - See the TDE site: ww.CarryingCaseSources.com -
1st page
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Tired of searching for transformers and getting a page full of toy companies?
Type tde transformers - see the TDE site: ww.TransformerSources.com -
1st page
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Tired of searching for representatives and getting a page full of politians?
Type tde representatives - the TDE site: ww.ElectronicsIndustryReps.com -
1st pg
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Tired of searching for brokers and getting a page full of stock brokers?
Type tde brokers - See the TDE site: ww.ComponentBrokers.com -
1st page
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Join the TDE here
Add Your Site ~ Update Your Listing
Already a member? Thank you... You may wish to update your listing
Since 1993, Fastest Sourcing on the Internet
Technology Data Exchange
http://www.oemtechnology.com/page1.html
3 Comments:
At March 19, 2005 4:54 PM, Allen Debren said…
This guy is a highly respected internet pioneer who knows what he is doing. He is also my boss. He has been publishing a couple of very successful trade journals for the electronics industry since 1987 and was the producer of major computer trade shows throughout the US from 1977 to 1987. The Prefix TDE has been around since 1993 and if you take the time to analyze it you will find its value. A TDE member had read your critique and sent me a link to your blog. I will show it to the boss on Monday.
At March 21, 2005 11:45 AM, Dave J. said…
Allen--Thanks for letting me know more about TDE.
I just found the email and the websites lacked a clear message about what is being offered and how I can benefit as a marketer. Go back and reread that email as if you hadn't heard of the company. Start at the beginning:
"Type the Prefix: TDE - Expanded to 375,000 Keywords and growing daily
ELECTRONICS INDUSTRY EXCLUSIVE
Get 100% Accuracy, Details, Phone, Fax, E-mail, RFQ links"
Is this email for marketers or engineers? Accurate details for what purpose? How about opening with something like this:
"Electronics Industry Marketers--frustrated by low rankings in Google because your reflow oven gets buried by kitchen ovens? Our top-ranked websites get you traffic and RFQs. Since 1993 engineers have been able to just type TDE plus your keywords when searching. Here are examples..."
I hope this helps explain where I was coming from when I made this post a couple weeks ago.
At June 11, 2005 2:24 PM, Ken Stein, Webmaster #2, TDE said…
Hi Dave,
I see that you do indeed have a grasp on how the TDE prefix is used. People in electronics will bypass all the nonsense results when they prefix their Google/Yahoo searches with the Prefix "TDE" to get industry-specif results which include phone, fax, RFQ links, and E-mail links. What bothers me is your heading "another guy..." since the TDE is a membership based service dating back to 1993, started by industry pioneers and funded by our publishing and mailing list operations, based in Philadelpia. Your heading inaccurately makes us look like we are the new kid on the block. Perhaps you can go with "Another twist on search," or... "A search engine within a search engine." We will really appreciate a change since a few members have called to alert us to your wording.
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