Trade pub newsletter goes RSS

Maybe I've missed this at the bottom of my email newsletters from Test & Measurement World:

Through our new RSS feed, Test & Measurement World will deliver headlines to your desktop as soon as we post stories on our Web site. You select the subject area that interests you, and we do the rest. Test & Measurement World Online Learn_RSS

Reed Electronics, T&MW's parent, has a couple other pubs with RSS feeds for their news. We've heard a lot about how RSS can save the email newsletter (Here is a testimonial on RSS from Greedy Girl), now RSS has arrived in the industrial b2b world! I've made my company's "what's new" page over using Blogger/RSS, too. Another RSS feed that I become the first Bloglines subscriber to.