Monthly Archives: March 2005

I’ve always given my all to help my customers and reps. Its a point of pride to be able to take care of them and make them look good to their peers. But now that I am training my sales … Continue reading →

The Marketing Profs just published good, “1,000 foot level” article on B2B copy writing. The basic point is that we are trying to create a relationship between our company and the prospect, and the copy and tone we use in … Continue reading →

With the slight rise in visibility this blog has had lately, I’ve gotten a few interesting emails this week. People asking questions, looking for help, or hoping for exposure of their services. Here’s an interesting one just because their product … Continue reading →

Its been interesting hearing what comes out of my mouth as I train my replacement take my sales job. The most interesting to me are my explanations of the unseen part of the job and lessons I’ve learned. I’ve been … Continue reading →

For the last ten years, I’ve been the sole person doing marketing at my company, in addition to my original job as inside salesperson. In what was a three person office at the time, it was a decision of economics … Continue reading →

I guess there is a learning curve any kind of software. But aren’t we all a little impatient to get to work, and we think we know how it works anyway. So it was with my first attempt at importing … Continue reading →

Don’t take my word for it, see what Jim Logan has to say about a couple successful campaigns he has run recently: JSLogan – Paper Direct Mail is Not Dead Direct mail has always been on my marketing wish list. … Continue reading →

Can I assume most of you saw the news from Jupiter Research that something like 40% of web users delete cookies at least once a month? I expect quite a few people to react like Seth Godin does: “Forgive my … Continue reading →

It’s Dave’s (okay not that Dave’s) Top Ten: Ten reasons we still love going to a trade show: 10. Don’t have to call wife to tell her you’re going out after work. 9. Beer and dinner on the company tab. … Continue reading →

Christoph was kind enough to remind me I need to keep on posting, and I should, to help entertain all my new-found readers. The reason for the lack of posts is that I am in Anaheim at a major trade … Continue reading →