I've got short timers disease
I’ve always given my all to help my customers and reps. Its a point of pride to be able to take care of them and make them look good to their peers. But now that I am training my sales … Continue reading
Monthly Archives: March 2005
B2B copy writing…tell it like it is
The Marketing Profs just published good, “1,000 foot level” article on B2B copy writing. The basic point is that we are trying to create a relationship between our company and the prospect, and the copy and tone we use in … Continue reading
A more targeted way to present your message
With the slight rise in visibility this blog has had lately, I’ve gotten a few interesting emails this week. People asking questions, looking for help, or hoping for exposure of their services. Here’s an interesting one just because their product … Continue reading
The four Ps for a new salesperson
Its been interesting hearing what comes out of my mouth as I train my replacement take my sales job. The most interesting to me are my explanations of the unseen part of the job and lessons I’ve learned. I’ve been … Continue reading
A step in the right direction
For the last ten years, I’ve been the sole person doing marketing at my company, in addition to my original job as inside salesperson. In what was a three person office at the time, it was a decision of economics … Continue reading
Importing leads into Goldmine is a pain
I guess there is a learning curve any kind of software. But aren’t we all a little impatient to get to work, and we think we know how it works anyway. So it was with my first attempt at importing … Continue reading
Yes, direct mail is worth it
Don’t take my word for it, see what Jim Logan has to say about a couple successful campaigns he has run recently: JSLogan – Paper Direct Mail is Not Dead Direct mail has always been on my marketing wish list. … Continue reading
Non-geeks aren't stupid
Can I assume most of you saw the news from Jupiter Research that something like 40% of web users delete cookies at least once a month? I expect quite a few people to react like Seth Godin does: “Forgive my … Continue reading
Top ten reasons to go to the show
It’s Dave’s (okay not that Dave’s) Top Ten: Ten reasons we still love going to a trade show: 10. Don’t have to call wife to tell her you’re going out after work. 9. Beer and dinner on the company tab. … Continue reading
Hangin' out at the OFC show in Anaheim
Christoph was kind enough to remind me I need to keep on posting, and I should, to help entertain all my new-found readers. The reason for the lack of posts is that I am in Anaheim at a major trade … Continue reading