Hangin' out at the OFC show in Anaheim

Christoph was kind enough to remind me I need to keep on posting, and I should, to help entertain all my new-found readers. The reason for the lack of posts is that I am in Anaheim at a major trade show called OFC. Trade show weeks seem to be very busy, but you often wonder if you have accomplished anything. So, in one big lump, here are some random observations and commentary:

• The convention center now has free wi-fi. This has made taking care of business back home all the easier. And, along with a local copy of Goldmine, I have almost all I need to do the job I was supposed to leave at the office.
• Show booths need as much attention to detail as websites. People scan your display and then decide to stop or walk on. Now that Boyink has turned me on to eyetracking, I think this would be a great tool for show booth evaluation. Of course, as a rep ‘in the booth’ you can start to learn what attracts people’s attention just as easily. Memo to self: must take greater control of show booth to maximize effectiveness…especially a live demo of some kind.
• I’m torn over whether to return to this particular show. The people we are seeing here are our prospects and clients, so I know I am in the right place. The problem is the show has shrunken and the traffic is lighter. For those directly involved in the technology the show is about, I would say it is a must just to be relevant. But we are only a peripheral supplier who understands very little of the technology at the show. Once again Dave is on the fence.
• I talked to the sales rep for one magazine and he made an interesting offer. They could develop a three-part email program with editorial related to our products, and featuring our advertisement. All for 10k. It is an interesting concept in how to maximize the value of their resources to customize a program for my specific benefit.
• Shows are just a great time to talk about your company, your challenges, your associates, and your own career. Its almost more like a retreat.
  
• Of course, the best part of going to a show is having a nice dinner out every night. If you come to Anaheim, I recommend the El Torito (ask for Mark Anthony). King’s Fish House was great too. Tonight, we are going to find some Asian food.