A more targeted way to present your message

With the slight rise in visibility this blog has had lately, I've gotten a few interesting emails this week. People asking questions, looking for help, or hoping for exposure of their services. Here's an interesting one just because their product is innovative and their website interesting:

2 Minute Explainers offers to make short flash videos that try to explain your company or products capabilities and value in, you guessed it, two minutes. Probably it is more specifically a canned 'elevator pitch', assuring that your initial introduction is consistant and compelling. Makes me think about the Top Ten Reasons to select our product PDF/PowerPoint that I was making last year specifically for emailing to new prospects. The 2 Minute Explainers show a lot of work, but very compelling, much better than the old 'flash intro' site started adding a few years ago.

The site also has a number of interesting articles about marketing and presentations, certainly demonstrating the skill and knowledge they have, making them seem trustworthy to turn over your message to. Here's a sample: Five ways to improve how you sell your ideas in print.

1) Use shorter lines
2) Don't double space
3) Use more white space
4) Try adding linespace with sans-serif fonts like Arial and Helvetica
5) Use typographic characters