B2Blog

Business-to-business (b2b) and industrial marketing blog.

Tuesday, March 15, 2005

Yes, direct mail is worth it

Don't take my word for it, see what Jim Logan has to say about a couple successful campaigns he has run recently: JSLogan - Paper Direct Mail is Not Dead

Direct mail has always been on my marketing wish list. Jim makes it sound so easy...letter, stamp, then start booking appointments. The message and the list are so important, though.

posted by Dave J. @ 1:04 PM  

2 Comments:

  • At March 15, 2005 3:19 PM, Jim Logan said…

    Thanks for the kind reference to my post. I appreciate it!

    I agree, message and list are two of three important elements of the direct mail campaign I cited. Follow-up is the third element.

    The campaigns I cited in my post were all done in house, using MS Publisher and either local printing or the services of 48hourprint.com. Our cost to reach a targeted prospect is never over $.45. If you do your homework correctly (message) and profile prospects accurately (list), it’s the greatest bargain in business.

    The B2G example was modeled on Michael Boylan’s technique to access executives and secure meetings. Although we’ve tweaked the formula a bit over the years, based on our testing and experience, the basis is clearly outlined in The Power to Get In (Michael's book). Simply, it works.

    Thanks Again!

     

  • At March 19, 2005 4:58 AM, ajay said…

    i dont think so....its Dead !!:(

    CG India

     

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