Aren't we all jealous of those guys in suits and office buildings?
Most of us marketing bloggers seem to be from small companies. Myself, I'm a cube dweller in a company of about 100. How would it be to drive a beemer to work, take an elevator to your floor, and going to your own private office?
Let me introduce you to Big Picture Guy's blog at BigPictureSmallOffice.com. He's a senior VP at a major company with a tone and style is in stark contrast to a small-company peon like me. He makes firm decisions and gets them acted on while he shrugs his shoulders at a lot of the ambiguities of petty issues. His secret identity allows him to tell stories and share his opinions about other staff, even giving them funny nicknames like Whiney Baby...A soap opera almost.
A couple specific links:
For a real contrast with us marketers, see his comments posted at Brand Autopsy recently:
Good advertising works, I know that. Good price-for-value works, I know that. But lots of this other stuff... I don't know. I haven't seen the ROI numbers yet.His latest post Food for Thought shows how he set out to improve customer service (and a good example of what the Brand Autopsy post was about):
A few weeks ago, after my rather disquieting stroll through our Customer Care Center, I took the CCC supervisor to lunch.





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