Monthly Archives: May 2005

Marketing Profs: Combating Trademark Infringement in Search: “the unscrupulous use of a competitor’s trademarked terms is a murky business and contentious topic.” This article specifcally addresses PPC advertising. The three types of issues:1. PPC ads that are triggered by your … Continue reading →

Recently we’ve been wondering what the legal issues are regarding salespeople who leave with a customer or price list. Seems that a recent legal decision in Illinois says it isn’t a problem unless the information was specifically protected or communicated … Continue reading →

Actually, my son Robert has been home for a week. I just wanted to give those of you wondering some closure. Yesterday his eyes started working together! Mostly, anyway. And yesterday he and his brother turned eight.

Can you believe this website is up? I wanted to call their phone number just to see if they are still in business it sucks so bad. Would you tolerate a you company having a ‘web sight’? Sheesh. www.masterchiller.com

When I was working on my ‘e-commerce certificate’ program at GVSU, I had the most fun doing website reviews. When lining up several sites from the same industry, what works and doesn’t becomes very obvious. While its easy to point … Continue reading →