B2Blog

Business-to-business (b2b) and industrial marketing blog.

Thursday, June 02, 2005

Engineering's indispensable tool

Interesting reading if you sell to engineering types, but nothing particularly earth-shattering:
"A new Test & Measurement World reader survey shows how the Internet continues to transform the work lives of engineers"

The accompanying article How leading vendors lure website vistors is much more interesting to us marketers. This is a glimpse into the world of four top engineering websites. Their trend-setting will certainly raise the expectations of engineers from other websites, like this from Agilent: "The company also has significantly increased Web content for older products, including manuals and application notes, to help customers get more value out of existing assets."

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