Monthly Archives: July 2005

So, you are reading this right? Why? Is your mind picturing wooden buckets with rope handles, overflowing with green bills? You may not believe that you will really get these buckets of money, but the over-the-top imagery appealed to you, … Continue reading →

I’ve been invited to speak at InfoCommerce 2005, billed as “The Working Conference for the Thinking Publisher”. Anne Holland (of MarketingSherpa) and I will be giving short ‘sanity check’ presentations to the attendees, who are marketers of databases and tools … Continue reading →

Why struggle with copying down someone’s address or spelling their company name when you’ve got them on the phone? I don’t even ask people for their address any more, just phone and email. Let Google do the rest…I sent out … Continue reading →

Why-oh-why do companies send out ‘vendor application’ forms in such pathetic formats? Today we’ve had one in PDF that must be printed out, hand filled (or ick, typed) and another one in Word. The Word form was laid out poorly … Continue reading →

Have you noticed how I don’t tell you what my company does in this blog? Unlike Scoble et. al., I choose not to. I could add the Feature of knowing about my company to the blog, but it would only … Continue reading →

The clients we serve here are increasingly working on projects in, by, or with China. On top of that, we are also part of a global company that is selling our USA-made equipment in China. As a result, we will … Continue reading →

We already know that the customer doesn’t want to be ‘bugged’ by salespeople, so why let your salespeople do it. John Jantsch suggests a controlled flood of targeted information to differentiate and gain the trust of the prospect. (Adding to … Continue reading →

I’ve got a product that was named by engineering–not wonderful, but not worth wasting energy on, according to Chris Gloede. Just like naming a baby, when its yours, the name is so important, but no one else really cares too … Continue reading →

The Real Direction of U.S. Manufacturing : Industrial Market Trends: “since 1980, manufacturing construction — that is the building of new plants and the expansion of existing plants — has fallen from 10% of total nonresidential construction to 2%.” After … Continue reading →