So, you are reading this right? Why? Is your mind picturing wooden buckets with rope handles, overflowing with green bills? You may not believe that you will really get these buckets of money, but the over-the-top imagery appealed to you, and you are reading this. I did this as an example (or test of my [...]
I’ve been invited to speak at InfoCommerce 2005, billed as “The Working Conference for the Thinking Publisher”. Anne Holland (of MarketingSherpa) and I will be giving short ’sanity check’ presentations to the attendees, who are marketers of databases and tools that provide sales leads. They want to hear from me, as a representative of ‘the [...]
Why struggle with copying down someone’s address or spelling their company name when you’ve got them on the phone? I don’t even ask people for their address any more, just phone and email. Let Google do the rest…I sent out the following tip to our salespeople:
Watch your caller ID on new prospect calls and write [...]
Why-oh-why do companies send out ‘vendor application’ forms in such pathetic formats? Today we’ve had one in PDF that must be printed out, hand filled (or ick, typed) and another one in Word. The Word form was laid out poorly so whenever you typed something in a blank, the rest of the form scrolled as [...]
Have you noticed how I don’t tell you what my company does in this blog? Unlike Scoble et. al., I choose not to. I could add the Feature of knowing about my company to the blog, but it would only serve to clutter up your User (reader) Experience. And then I wouldn’t be able [...]
The clients we serve here are increasingly working on projects in, by, or with China. On top of that, we are also part of a global company that is selling our USA-made equipment in China. As a result, we will make a dozen trips to China this year, which has to be a lot for [...]
We already know that the customer doesn’t want to be ‘bugged’ by salespeople, so why let your salespeople do it. John Jantsch suggests a controlled flood of targeted information to differentiate and gain the trust of the prospect. (Adding to my to-do list for use with Goldmine’s Automated Processes.)
Duct Tape Marketing Weblog: Systematically Flood Your [...]
I’ve got a product that was named by engineering–not wonderful, but not worth wasting energy on, according to Chris Gloede. Just like naming a baby, when its yours, the name is so important, but no one else really cares too much (except maybe your mother).
Rants on Modern Marketing: Product: Naming Really Isn’t That Important:
“But I’ve [...]
The Real Direction of U.S. Manufacturing : Industrial Market Trends: “since 1980, manufacturing construction — that is the building of new plants and the expansion of existing plants — has fallen from 10% of total nonresidential construction to 2%.”
After two years, we still remain the only manufacturer in our new industrial development. In the [...]
